Agentic Ad Making. Part 2: Storyboard Aigents

In Part 1, I explored how the Scene Prep Aigent transforms raw video content into structured, semantic data that AI can understand. Now, it's time to dive into the next critical component of our agentic ads system: Storyboard Aigents.

The Missing Link in Ad Creation

Creating effective ads has always been a complex dance between art and strategy. Traditionally, the journey from brief to final ad involves multiple stakeholders, lengthy approvals, and significant creative resources. Storyboard Aigents aims to transform this process through orchestrated AI workflows.

Think of traditional ad creation as a relay race where the baton (your creative concept) is passed between different specialists:

1. The strategist develops a campaign brief

2. The creative director creates a video creative brief

3. The storyboard artist visualizes the narrative

4. The asset researcher finds appropriate footage

5. The editor assembles everything into the final ad

Each hand-off creates friction, delays, and potential misalignments. Storyboard Aigents reimagines this process as a seamless, agentic workflow where specialized AI agents collaborate to move from concept to visualized storyboard in minutes, not weeks.

How Storyboard Aigents Work

Storyboard Aigents are a multi-agent system that transforms a simple ad description into a comprehensive storyboard with matching visual assets. Let's break down the five critical stages:

The Orchestration Layer: Agents SDK

Before diving into each step, it's important to understand what makes this system truly revolutionary: the orchestration layer powered by OpenAI's Agents SDK.

The Agents SDK provides a framework for building multi-agent systems where specialized AI agents can work together, passing tasks between them in an intelligent sequence. Think of it as a virtual production team where each member has a specific role but works in perfect harmony with others.

Now, let's examine each stage in detail:

1. Campaign Brief Aigent

The first aigent in our workflow takes your basic ad description and brand information and transforms it into a comprehensive campaign brief.

Input: Simple ad description and brand profile Output: Detailed campaign strategy document

This aigent acts as an experienced advertising strategist, analyzing your inputs to develop:

• Clear campaign objectives (primary and secondary)

• Detailed target audience personas (demographics, psychographics, behaviors)

• Industry analysis (trends, best practices, competitor approaches)

• Unique selling proposition

• Key messages and tone guidelines

• Platform recommendations with rationales

• Effective calls to action

2. Creative Brief Aigent

Once the campaign brief is complete, it's passed to our second aigent, which specializes in translating strategic direction into concrete creative guidance for video production.

Input: Campaign brief Output: Video creative brief

This agent functions as an experienced creative director, defining:

• Video objectives and viewer takeaways

• Target viewer emotional journey

• Tone, visual aesthetic, and pacing

• Detailed structure with timing for each section

• Required scenes with specific visual elements

• Voiceover guidance and script

• Text overlay specifications

• Sound design direction

• Call-to-action presentation

3. Storyboard Aigent

The third aigent in our system takes the video creative brief and transforms it into a detailed storyboard that visually maps out the entire advertisement.

Input: Video creative brief Output: Scene-by-scene storyboard

This agent acts as a professional storyboard artist, creating:

• 6-8 precisely defined scenes that tell a coherent story

• Detailed visual descriptions for each scene

• Specific camera angles and movements

• Timing allocations for each scene (totaling 30 seconds)

• Text overlay placements and content

• Voiceover script synchronized to scenes

• Sound design notes

4. Scene Criteria Aigent

This is where the magic begins to happen. Our fourth aigent analyzes the storyboard and extracts precise search criteria for each scene, creating a bridge between narrative concepts and actual visual assets.

Input: Storyboard Output: Detailed scene criteria for vector search

The agent functions as a visual researcher, extracting specific criteria:

• Visual concepts and elements needed in each scene

• Primary subject and focus

• Camera angle and movement requirements

• Setting and environment specifications

• Lighting conditions and color palette

• Emotional mood and tone

• Action elements and composition

• Timing and duration requirements

This is a critical step that transforms narrative descriptions into precise search parameters that can be used to query a vector database of video assets.

5. Visual Asset Matching

The final stage of Storyboard Aigents connects the scene criteria to your actual video assets using the vector database created by the Scene Prep Aigent from Part 1.

Input: Scene criteria for each scene Output: Matched video assets for each scene

This process:

• Converts scene descriptions into semantic vector queries

• Searches your vectorized video database for matching scenes

• Ranks results based on relevance to your criteria

• Retrieves thumbnail images and video clips for each scene

• Assembles a visual storyboard with actual footage

The User Experience: Simplicity Meets Sophistication

While the underlying technology is complex, we've designed the Storyboard Aigents to be remarkably simple to use:

1. Enter a brief description of your ad concept

2. Watch as the system generates your campaign brief, creative brief, and storyboard

3. Review the selected scenes that match your storyboard

4. Make any necessary adjustments

The entire process typically takes 2-3 minutes, compared to the days or weeks required in traditional workflows.

Strategic Advantages for Brand Founders

Storyboard Aigents offer several transformative advantages for brands:

1. Speed and Efficiency

What once took weeks now happens in minutes. This allows brands to test multiple concepts and iterate rapidly before committing resources to production.

2. Resource Optimization

Instead of hiring multiple specialists for the pre-production phase, brands can leverage AI agents to handle these tasks and focus human creativity on refining and executing the best concepts.

3. Consistency Across Campaigns

Storyboard Aigents maintain perfect alignment between strategy and execution, ensuring your brand messaging remains consistent while creative executions can vary.

4. Asset Utilization

By connecting directly to your vector database of processed video assets, the system helps you maximize the value of your existing content by finding new ways to utilize it.

Beyond the Storyboard: The Future of Agentic Ad Making

While Storyboard Aigents dramatically streamlines the pre-production process, it's just one piece of our larger vision for agentic ad making.

In Part 3, we'll explore how we take the outputs from the Storyboard Aigent—the matched scenes and strategic framework—and automatically assemble them into finished advertisements that are ready to deploy.

The real power comes from combining these systems:

1. Scene Prep Aigent: Transforms raw video into semantic assets

2. Storyboard Aigents: Create strategic narratives with matched assets

3. Ad Assembly Aigents: Combine assets into finished advertisements

Together, these form a complete agentic ad system that takes brands from concept to delivery with unprecedented speed and precision.

Conclusion: The New Creative Process

Storyboard Aigents represent a fundamental shift in how advertising concepts move from idea to visualization. By orchestrating specialized AI agents that each handle a specific aspect of the creative process, we've created a system that maintains the strategic rigor and creative vision of traditional methods while dramatically reducing the time and resources required.

For brand founders, this means:

• More concepts explored in less time

• Better utilization of existing assets

• Stronger alignment between strategy and execution

• Faster time-to-market for campaigns

As we continue to develop our agentic advertising ecosystem, we're committed to giving brands the tools they need to thrive in an increasingly complex and fast-paced media landscape.

Coming in Part 3: How the Ad Assembly Aigents take your storyboard and automatically create finished advertisements ready for deployment across platforms.

Ready to vectorize your brand and prepare for the age of AI agents? DM Bora on LinkedIn to jam on getting started.