Introducing the first "AI Computer" for ecom teams. Not an AI assistant. An AI agent? Nope. Not an AI workflow builder either.

Meet gentic.co/computer

Inside: Mother. She runs your brand. An agent harness that runs long-running agents you create in plain English from Slack, MCP tools, skills, email inboxes, and a structured + vector database.

You talk to her in Slack, describe what you want in plain English, and Mother runs it end to end until the job is completed.

Here's why this is a new category:

- AI assistants (ChatGPT, Claude): you ask, they answer. Back and forth.

- AI agents (Claude Code, Cowork): powerful, but built for one person at a keyboard.

- AI workflow builders (n8n, Zapier): one-directional flows. Start at A, end at B. No harness for long-running agents that loop.

Gentic Computer is the closest thing to Claude Managed Agents (shipped last week) but our ecom-specific harness goes a few layers deeper:

→ A coordinator (Mother) classifies user intent and routes to the right specialist agent. Influencer ops, Meta ads, creative generation (statics + videos), data analytics, knowledge base. No need to invoke agents by name.

→ Org-scoped skills that every agent inherits. Brand aesthetics, copy style, matchmaking instructions. Written once, applied everywhere.

→ Non-technical users create new agents from a Slack message in plain English.

→ Agents run autonomously on cron schedules and post results to Slack, not just request-response.

→ Dedicated email inboxes which agents use to send emails and reply to them.

→ Each brand gets its own dedicated structured + vector database (MotherDuck) agents can query. Data scoped to your org, not just text memory in markdown files.

→ Every agent runs as a durable workflow that allows to perform long-running tasks. Survives deploys, restarts, multi-minute jobs, and long human approval waits. No babysitting.

Message on Slack:

"Mother, find 100 creators for our brand, score them with our matchmaking skill, draft personalized emails to anyone above 70, and send them."

→ Searches Insta + TikTok, scores creators against your brand profile, drafts personalized emails, sends them through your influencer inbox.

"Mother, check the top 10 TikTok Shop affiliate videos from last month, figure out why they're winning, and update the Creator Brief in the Influencer agent's skill."

→ Pulls affiliate data, transcribes audio, analyzes visuals, identifies the patterns, and writes the insights back into a skill every future agent run will inherit. Mother gets smarter about your brand every day.

"Mother, create an agent that checks my Meta spend every morning and alerts this channel if any campaign's CPA goes above $15."

→ Drafts the agent spec, runs on a schedule, posts to the channel.

"Mother, make an Easter-themed static ad using the kitchen product shots. 10 variations."

→ Pulls your kitchen product shots from the database, loads your brand aesthetics skill, and generates ten Easter-themed static ads - each one composed around a different product and holding your brand's visual rules (color, type, framing, hierarchy). You pick the ones you like and move on.

"Mother, turn this static image into a video. 4K, 8 seconds, 16:9. 3 variations."

→ Analyzes the composition and subject of the static, loads the video direction skill, and renders three 4K variations - each one a different camera move and pacing on the same frame. A still product shot becomes three ad-ready video clips in the time it takes to get coffee.

"Mother, score the new unscored static ad assets with our Meta Ads skill and upload the suitable ones to Meta."

→ Scans your asset library, finds the unscored statics, runs each one through your Meta Ads skill (creative quality, brand fit, policy compliance), and uploads the ones that clear your threshold directly to your Meta Ads account. Your creative pipeline runs itself.

Dozens more use cases like these. Oh and Mother created this video above.

Gentic Computer itself is free. You only pay for the tool calls your agents make - creator searches, ad generation (static or video), Meta campaign actions, data queries, outreach drafting. Transparent per-call pricing.

Try it

→ Sign up at gentic.co/computer
→ Add the Slack app to your workspace along with a new channel
→ Add Mother to your channel
→ Say hi to @Mother

Five minutes from sign-up to your first agent run.

Reply to this email (or DM me on LinkedIn) with any questions. I read every response.

— Bora