Every influencer platform was built for humans.
You log in, filter, scroll, export a CSV, paste it into a spreadsheet, write outreach emails one by one or templated same email for everyone. You track everything manually.
These platforms assume a human is sitting at a computer, clicking through dashboards, making decisions in real time. They weren't designed for a world where AI agents do the searching, scoring, and outreaching, and a human just reviews the output.
That world is here as of late 2025 when Claude Opus 4.5 and Claude Code came out.
What "Agent-Native" Actually Means
Most platforms offer an "AI feature." A smart filter here. A suggested bio match there.
Agent-native is different.
It means the platform was designed from the start to be called by an AI agent through the Model Context Protocol (MCP). No UI required. No dashboards to navigate. Your AI agent, whether that's Claude, ChatGPT, or something you built in n8n, connects directly and calls tools in plain English.
"Set up my brand using our website url: [x]. Find 30 matching Instagram skincare creators in the US, 10K–80K followers, engagement above 3%, focused on ingredient breakdowns. Campaign targeting our product on this page: [x]"
That's it. The agent does the rest.
What We Built
We built gentic.co/influencer as an MCP server - the first ever agent-native influencer search with brand-match scoring and personalized outreach.
It connects any AI agent to a database of 2M+ creator profiles with verified emails. Your agent can search by niche, score by brand fit, draft personalized outreach, and export results. All through eight tools your agent can call directly.
Here's the full workflow:
1. Set up your brand Your agent calls fetch_page to study your brand’s website and save_brand with your brand description, matchmaking criteria, and campaign context. This profile powers every search and scoring decision. The more context you give, the better the matches.
2. Exclude existing creators Already have a roster? Upload it. Your agent calls upload_excluded_creators with usernames or a Google Sheets URL. Those creators are automatically filtered out of every future search. No wasted credits.
3. Search Your agent calls search_creators with a natural language description. It searches 2M+ Instagram and TikTok profiles using semantic vector search — not keyword matching. "Outdoor lifestyle creators who actually cook their own food" finds profiles that match that vibe, even if they never use those exact words.
Each result includes the creator's verified email. $0.15 per result.
4. Score Search finds relevant creators. Scoring finds the right ones.
Your agent calls score_creators and each creator gets analyzed against your brand DNA. The output: a 0–100 match score, breakdowns across brand voice alignment, audience overlap, and content quality, plus a written paragraph explaining the reasoning. $0.35 per creator.
5. Review Your agent calls get_creator_results and shows you the scored matches inline. No export needed to review. Filter by minimum score, sort by engagement, paginate through results — all in the conversation. Free.
6. Draft outreach This is where it gets interesting.
Your agent calls draft_personalized_creator_outreach_email. The AI reads each creator's actual recent posts, not just their bio, and writes an email that references specific content themes. Why they're a fit. What caught your brand's attention. Your CTA and sign-off are appended automatically.
The result is outreach that reads like it was written by someone who spent 20 minutes studying the creator. Because the agent did.
Harney & Sons saw 34% reply rates running a similar approach using an earlier version of our platform. Industry average is under 2%. $0.35 per email.
7. Export When you're ready to move matches into your CRM or outreach tool, your agent calls export_creator_results and gets a structured CSV with 22 columns — scores, reasoning, emails, everything. Free.
The Pricing Model
No subscriptions or seat licenses.
You pay only when your agent calls a paid tool.
Action | Cost |
|---|---|
Creator search result (with email) | $0.15 |
AI match score | $0.35 |
Personalized outreach email | $0.35 |
Web page fetch | $0.10 |
Brand management, exclusions, review, export | Free |
A realistic workflow: fetch your brand page ($0.10), search 100 creators ($15), score the top 30 ($10.50), draft outreach for the top 10 ($3.50). Total: $29.10 to go from zero to 10 personalized, scored, ready-to-send outreach emails.
Compare that to the monthly fee of a traditional influencer platform you'd barely use.
Who This Is For
Ecommerce brands running influencer campaigns. If you're sourcing creators for product seeding, UGC campaigns, or paid partnerships - this replaces the manual research, scoring, and outreach drafting that currently eats your team's time.
AI-forward operators. If you've already connected Claude or another agent to tools in your business, adding this MCP server takes about two minutes. Your agent learns how to use it automatically.
Agencies and freelancers. Run campaigns across multiple brands from a single agent setup. Each brand gets its own profile and exclusion list.
Why This Matters for Your Brand
Most brands doing influencer marketing right now manually research each creator. You write templated outreach. You track replies in a shared doc. You repeat this every campaign.
It's not that the work is hard. It's that it's repetitive. And repetitive work is exactly what agents are built to replace.
The change happening right now is that the tools brands need are being rebuilt from the ground up for agents, not adapted from old UIs with an "AI layer" on top.
gentic.co/influencer is that rebuild for influencer discovery.
How to Connect
If you're using Claude Web, ChatGPT or the Claude mobile/desktop app:
Go to Settings → Connectors → Add custom connector → Enter: https://mcp.gentic.co/influencer
If you're using Claude Code, simply feed this documentation page to it and let it set everything up for you. It’s as easy as doing the below.
claude mcp add gentic-influencer \
--transport http \
https://mcp.gentic.co/influencer \
--header "Authorization: Bearer YOUR_API_KEY"
API keys are at gentic.co/influencer. Sign up, create an org, generate a key. Five minutes start to finish.
For n8n or any other MCP-compatible client, the server URL is the same. Use your API key as a Bearer token.
For Brands Building Their Own Agents
If you're learning to build agents in-house, this is a good example of what an MCP server integration looks like in practice.
You connect once. Your agent gets access to eight tools. You describe what you want in plain English. The agent figures out the right tool calls, sequences them, and brings you back results.
No scraping, API wrangling or maintaining a creator database yourself.
The skill worth building right now isn't how to use influencer platforms. It's how to connect agents to tools like this one and orchestrate workflows on top of them.
That skill compounds. Every MCP server you learn to connect makes your agent more powerful.
Influencer discovery was built for humans clicking through dashboards.
We rebuilt it for agents.
Sign up at gentic.co/influencer with free credits to get started.
