Agentic Brand Memory

Asking questions to your AI agents that have access to your brand memories can be powerful.

Let’s take a look at how agentic memory can be applied to Klaviyo campaigns.

Most brands already review campaign stats in Klaviyo; open rates, click rates, revenue per send, but those dashboards only let you look up one campaign or metric at a time. You’re left sifting through lists and spreadsheets, guessing at patterns, and manually piecing together what works.

With agentic memory in the mix you can bring all your campaigns and results into a single searchable brain, so you can ask questions in plain English and get instant answers backed by real data and content.

This is where AI truly shines. Not only the what but also getting us the why by looking at the data and reasoning with the content that’s attached to the data.

Instead of hunting for insights, you simply ask, compare, and act. You see patterns, creative winners, missed opportunities, and strategy recommendations that would take days or go completely unnoticed with traditional analytics.

This is where we use the new mmry.sh MCP server for e-commerce brands that’s built by a.gentic. Your Klaviyo data transformed by ar.chitect.ai into mmry.sh campaign memories let your AI agents uncover a goldmine of knowledge your brand has built.

Which BFCM campaign emails drove the highest revenue last year and why? Also compare revenue to revenue per recipient as well.

Which email campaigns drove the best revenue / revenue per recipient last summer (and which of them the worst) and as a result of that what should we double down on (And avoid) this summer?

Summarize the top three offer strategies that have consistently outperformed for our brand.

Nine other types of other questions we’re asking to recall campaign memories:

1. Copy & Creative Patterns

• “What subject lines or phrases drove the highest open rates in our BFCM campaigns the last year?”

• “Which emails with emojis in the subject line outperformed those without, and by how much?”
  

• “Find campaigns that used urgency language like ‘last chance’ or ‘ends tonight’ - how did they perform vs. those that didn’t?”

2. Timing & Segmentation Insights

• “Which send times (day of week, hour) resulted in the highest conversion rates for our biggest campaigns?”

3. Offer Testing & Discount Analysis

• “What discount level (e.g., 10%, 20%, 30%) led to the highest lift in revenue or conversions?”

• “Did free shipping offers ever outperform percentage-off offers? Cite examples.”

4. Comparative/Contrastive Analysis

• “Which campaign had the biggest open-to-click ‘drop-off’ and what might explain it?”

5. Longitudinal Trends

• “Which subject lines or themes have become less effective over time?”

6. Missed Opportunities & Negative Signals

• “Identify any campaigns that triggered a spike in unsubscribes—what did they have in common?”

• “Which campaign with above-average open rates still failed to drive revenue, and why?”

7. Firsts, Records, and Milestones

• “Which campaign generated the most revenue per recipient in the last 12 months?”

• “What’s the highest click-through rate we’ve ever achieved, and what was the creative?”

8. “Show Me Examples”

• “Show me three campaigns where we used customer testimonials in the email body, and summarize the results.”

9. Human-Like Strategic Analysis

• “Based on our last five BFCM campaigns, what should we avoid and what should we repeat next year?”

• “Summarize the top three offer strategies that have consistently outperformed for our brand.”

Every campaign you've run is sitting there with lessons you haven't learned yet. With agentic memory, those lessons finally become useful. Your AI agents can spot the patterns you missed, explain why things worked or didn't, and help you make better decisions faster.

While your competitors are still digging through spreadsheets trying to figure out what worked last Black Friday, you'll already know - and you'll know why. That's the real advantage here.

Your campaign data is already there. The insights are already there. You just need to ask the right questions to unlock them.

Want access to mmry.sh and open your brand memories to agents? DM Bora on LinkedIn.